Key Market Indicators
Make-up sales are set to reach $117 billion by 2026, up 0.5% annually from 2020. Japan, the United Kingdom and Germany made up the top four markets. Austrian make-up import is forecast to reach $542 million in 2026, increasing 1.8% on average each year since 1999. Austria was number 24 in 2021, but Switzerland took the lead with $486 million. The US, Singapore and Germany made up the top four importers. Austrian make-up exports will reach $219 million in 2026, growing 1.8% year-on-year since 1999. Austria was number 26 in 2021, but Sweden overtook with $197 million. The US, Singapore and South Korea are the top four exporters.
