In 2023, the budgetary expenditure on the promotion of agricultural products in China stood at approximately $475 million USD. Analyzing the forecast from 2024 to 2028, there is a consistent upward trend, with expenditures growing annually. The year-on-year growth is anticipated to be about 3.6% for 2024, continuing to increase to approximately 3.2% by 2028. The compound annual growth rate (CAGR) for this five-year period is projected to be 3.4%, reflecting a steady investment trend towards boosting agricultural promotion.
Future trends to watch for include the impact of digital marketing on agricultural promotion, a possible focus on sustainability and organic products, and China's increasing trade partnerships, potentially demanding higher promotional efforts for international markets.
