The consumption of fresh blueberries in the US has shown consistent growth over the past decade, increasing from 1.41 pounds per capita in 2013 to 2.64 pounds in 2023, with a year-on-year variation of 3.78% and a five-year CAGR of 5.65%. The strongest growth was observed between 2018 and 2019, with year-on-year increases of 15.23% and 16.31% respectively. The forecast for 2024 onwards shows a steady increase, reaching 3.09 pounds by 2028, indicating a projected five-year growth rate of 13.06% and a forecasted five-year CAGR of 2.49%.
Future trends to watch for include:
- Increasing health consciousness driving higher consumption of fresh blueberries.
- Potential impact of supply chain improvements and innovations in agricultural practices.
- Market dynamics influenced by competition from other superfruits and consumer preferences.
- Economic factors affecting disposable income and purchasing power which could influence consumption patterns.
