Between 2013 and 2023, Germany's men's and boys' shirts market (textile fabric, not knitted/crocheted) saw a decrease in per capita volume. Starting at 0.98 in 2013, it declined steadily, reaching 0.73 by 2023. The most significant drops were post-2019, with a marked decrease in 2020 to 0.66 due to the pandemic's impact on retail and consumer habits.
Year-on-year analysis from 2022 to 2023 showed a slight decrease by 2.67%. The compound annual growth rate (CAGR) over the last five years paints a negative growth of approximately -2.98%, highlighting a consistent downward trend.
Looking ahead, watch for digital shopping experiences and evolving consumer preferences towards sustainable fashion, which could shape demand. Additionally, economic factors and broader fashion trends will also influence this sector's recovery and growth prospective.
