The oral hygiene market in the Netherlands has experienced significant fluctuations over the past decade. From 2013 to 2015, the market saw steady declines, followed by a sharp increase in 2016 and 2017. However, the market faced a significant drop in 2018, and continued to decline through to 2020. There was a notable recovery in 2021, followed by minimal changes through 2023. In 2023, the market value stood at 76.193 million Euros.
Year-on-year variations over the last two years have been mild at -0.27% each year, indicating a period of stabilization. The 5-year CAGR from 2023 to 2028 is forecasted to be -0.21%, suggesting a very slight decline on average annually.
Future trends to watch for include the impact of increasing health awareness on oral hygiene habits, potential technological advancements in oral care products, and shifts in consumer preferences towards natural and sustainable products.
