In 2023, the United Kingdom led the European market for soap and organic surface-active products in bars for toilet use, followed by Spain and France. Germany showed a notable decline at -5.69%, while Italy and Poland recorded moderate growth. Greece experienced robust growth at 27.54%, making it a standout in the sector. Portugal and Croatia also showed significant gains, reflecting a positive regional trend. Despite declines, Lithuania and Romania remain crucial players in Eastern Europe. Overall, the market displayed mixed trends with some countries showing resilience and growth, while others faced challenges.
Future trends to watch include increasing demand for environmentally sustainable products, which could drive innovation and growth in the market. Emerging markets in Eastern Europe are expected to contribute positively as consumer preferences shift. Additionally, value-added and premium product segments are likely to expand, driven by consumer demand for specialized and high-quality products.
Top countries in Sold Production of Soap and Organic Surface-Active Products in Bars for Toilet Use Share by Country (Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 United Kingdom | 29.82 | 2023 | -0.45% | -0.87% | View data |
| 2 | 2 Spain | 20.13 | 2023 | +0.96% | -0.31% | View data |
| 3 | 3 France | 15.98 | 2023 | -0.081% | -0.76% | View data |
| 4 | 4 Germany | 12.14 | 2023 | -0.29% | -5.69% | View data |
| 5 | 5 Italy | 8.49 | 2023 | +3.86% | +4.04% | View data |
| 6 | 6 Poland | 4.21 | 2023 | -0.57% | +2.82% | View data |
| 7 | 7 Greece | 3.4 | 2023 | +17.06% | +27.54% | View data |
| 8 | 8 Bulgaria | 1.74 | 2023 | +3.29% | +2.55% | View data |
| 9 | 9 Portugal | 1.59 | 2023 | +10.54% | +7.65% | View data |
| 10 | 10 Austria | 1.32 | 2021 | View data |
