The Solid Soap (Not for Toilet Use) market in the US exhibited fluctuations over the past decade. From 2013 to 2023, the market increased from 1.4451 billion USD to 1.6066 billion USD, noted for a significant peak in growth in 2014 and a downturn in 2018. By 2023, the market showed a small yet consistent growth improvement, ending with a year-on-year growth of 1.34% and a five-year CAGR of 2.22%. Despite some dips in the mid-2010s, the market recovered gradually in recent years.
Future trends to monitor include:
- Consumer preferences shifting towards eco-friendly and sustainable products.
- Potential growth in niche markets driven by organic and artisanal soap trends.
- Technological innovations in soap manufacturing enhancing product appeal and functionality.
