In 2023, household expenditure on frozen white fish in the UK was higher than projected future levels, with a noticeable declining trend from 2024 through 2028. From 2024 to 2025, the forecasted decline is approximately 8.5%, followed by a 8.7% reduction from 2025 to 2026. A consistent decrease is further evident from 2026 to 2027 dropping by 9.6%, and from 2027 to 2028 by 9.9%. Over the five-year period, the compound annual growth rate (CAGR) is negative, suggesting a sustained shrinkage in per capita expenditure.

Future trends to watch for include:

Changes in consumer preferences towards alternative protein sources.
Impact of economic factors on discretionary spending.
Market innovations in frozen white fish products that could alter spending habits.
Environmental and sustainability issues affecting fish supply and pricing.