The baked goods market in Germany demonstrated steady growth from 2013 to 2019, peaking at 24.089 billion Euros before experiencing a dip in 2020, likely due to the COVID-19 pandemic. However, it rebounded in 2021 and continued its upward trajectory into 2023, reaching a value of 25.486 billion Euros. The average annual growth rate over the past five years (2019-2023) was 1.83%, reflecting moderate growth with some volatility.
For the period from 2024 to 2028, the market is expected to maintain its growth trend, albeit at a slightly reduced average annual growth rate of 1.32%. This represents a forecasted increase in market value of 6.8% over the next five years, reaching 27.702 billion Euros by 2028.
Future trends to watch for include:
- Consumer shifts towards healthier, organic, and wholegrain baked goods.
- The impact of sustainability initiatives, including packaging and sourcing.
- Technological advancements in production and distribution channels.
- Changes in consumer behavior due to economic factors and potential fluctuations in disposable income.
- The growth of e-commerce and digital platforms in the distribution of baked goods.
