The healthcare expenditure on over-the-counter medicines in the UK is projected to rise gradually from 2024 to 2028, with per capita spending increasing from €151.67 in 2024 to €154.12 in 2028. The annual growth rate is modest, with year-on-year growth ranging from 0.4% to 0.5% during this period. The compound annual growth rate (CAGR) over this five-year span reflects a consistent but slight upward trend, suggesting stable growth in this segment.
Future trends to watch include potential shifts in consumer behavior towards preventive health measures and natural remedies, changes in regulatory policies affecting OTC drug sales, and the impact of economic factors on consumer spending patterns. Additionally, advancements in e-commerce and online pharmacy services may influence market dynamics, augmenting accessibility and convenience for consumers.
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