The per capita consumption of refined sugar molasses in Greece decreased from 2.33 kg in 2013 to 1.53 kg in 2023, showing a consistent downward trend over the last decade. Notably, there was a steeper decline from 2019 onwards, with a 2% year-on-year decrease in 2022 and a 5% drop in 2023. The compound annual growth rate (CAGR) over the past five years was approximately -8%, highlighting a significant contraction in consumption.
Future trends to watch for include:
- Growing consumer preference for healthier alternatives and natural sweeteners.
- The impact of policy measures related to sugar consumption and taxation.
- Potential market shifts due to increased awareness of health and wellness trends.
