The forecast for household expenditure on green tea in Japan shows a steady decline from 2024 to 2028, starting at 3.06 thousand yen and decreasing annually to 2.79 thousand yen by 2028. Compared to 2023, actual values are higher, suggesting a decreasing trend. Year-on-year percentage reductions highlight this downtrend, and the Compound Annual Growth Rate (CAGR) for this period suggests a consistent decrease in expenditure levels.
Future trends to watch for:
- Shifts in consumer preferences towards alternative beverages or health-oriented choices.
- Potential impact of demographic changes, particularly aging population dynamics, on green tea consumption.
- Price fluctuations for green tea due to changes in production costs or supply chain disruptions.
- Influences from international markets and lifestyle-driven demand changes.
