The production value in the Swedish advertising and market research sector stood at 54.02 billion SEK in 2023. Examining the data from 2013 to 2023, the sector experienced fluctuations with noticeable peaks in 2017 and subsequent declines, particularly notable in 2018 and 2020. Recent trends indicate a recovery phase with a minimal annual growth rate, as seen from the 1.47% increase in 2023. Over the last five years, the compound annual growth rate (CAGR) has been slightly negative at -0.9%.
Future trends to watch for in the sector include the projected gradual increase with a forecasted CAGR of 1.08% from 2024 to 2028. Industry stakeholders should focus on emerging digital advertising technologies and shifts in consumer behavior towards online platforms.
