The US Oral and Dental Hygiene Preparations market, excluding dentifrices, showcased a robust growth from 2013 to 2023 with fluctuating values, culminating at $1.8645 billion in 2023. The period saw significant growth spikes in years like 2015 and 2018, although declines were evident in several years including 2017 and 2020. Notably, the market experienced stagnation with values marginally increasing over the last two years, reflecting modest expansion at 0.4% year-on-year.

Future trends to watch for include:

Increasing consumer preference for natural and organic products.
Innovation in product formulations, especially targeting specific oral health concerns.
Growing e-commerce channels impacting purchase patterns.
Sustainability considerations influencing packaging and ingredients.