In 2023, Italy had the highest number of enterprises in tour operator services, followed by Poland and Germany. The past year's trends showed a decrease in the number of enterprises in Italy and Hungary, while Slovakia and Cyprus recorded significant increases. The United Kingdom, France, and Greece experienced moderate growth, while declines were seen in countries like Norway and Iceland. The overall CAGR across Europe indicates varied growth, with some countries like Lithuania and Malta expanding rapidly, while others like Serbia and Denmark face challenges.
Future trends to watch include the potential impact of economic fluctuations on travel industry investments and policy changes affecting smaller markets. Sustainability and digital transformation initiatives might also reshape the competitive landscape in European tour operator services.
Top countries in Number of Enterprises of Tour Operator Services by Country
| # | 10 Countries | Units (Enterprises) | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Italy | 4,100 | 2023 | -6.04% | -5.1% | View data |
| 2 | 2 Poland | 3,110 | 2023 | +5.25% | +1.74% | View data |
| 3 | 3 Germany | 2,850 | 2023 | +4.55% | +0.91% | View data |
| 4 | 4 United Kingdom | 2,160 | 2023 | +1.22% | +1.18% | View data |
| 5 | 5 Netherlands | 2,060 | 2023 | +3.78% | +4.18% | View data |
| 6 | 6 France | 1,630 | 2023 | +3.06% | +4.98% | View data |
| 7 | 7 Greece | 1,300 | 2023 | +4.27% | +4.39% | View data |
| 8 | 8 Bulgaria | 1,270 | 2023 | +2.25% | +2.54% | View data |
| 9 | 9 Sweden | 1,060 | 2023 | -2.66% | -2.99% | View data |
| 10 | 10 Romania | 1,040 | 2023 | +0.29% | +1.92% | View data |
