In 2023, Italy led the European tour operator services market with a share of 15.88%, despite a slight decline of 5.1% year-on-year. Poland, Germany, and the UK also held significant shares, each characterized by moderate growth. Notably, Slovakia, Lithuania, and Cyprus experienced rapid increases, with the latter seeing the highest growth of 12.47%. Conversely, countries like Serbia, Hungary, and Iceland saw notable declines.
Looking forward, the European tour operator industry is expected to witness continued growth and consolidation. Countries exhibiting strong year-on-year increases may become pivotal players, while digitization and sustainable tourism trends will further influence future market dynamics.
Top countries in Number of Enterprises of Tour Operator Services Share by Country (Units (Enterprises))
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Italy | 15.88 | 2023 | -6.04% | -5.1% | View data |
| 2 | 2 Poland | 12.03 | 2023 | +5.25% | +1.74% | View data |
| 3 | 3 Germany | 11.02 | 2023 | +4.55% | +0.91% | View data |
| 4 | 4 United Kingdom | 8.36 | 2023 | +1.22% | +1.18% | View data |
| 5 | 5 Netherlands | 7.97 | 2023 | +3.78% | +4.18% | View data |
| 6 | 6 France | 6.32 | 2023 | +3.06% | +4.98% | View data |
| 7 | 7 Greece | 5.03 | 2023 | +4.27% | +4.39% | View data |
| 8 | 8 Bulgaria | 4.92 | 2023 | +2.25% | +2.54% | View data |
| 9 | 9 Sweden | 4.11 | 2023 | -2.66% | -2.99% | View data |
| 10 | 10 Romania | 4.01 | 2023 | +0.29% | +1.92% | View data |
