In 2023, the fresh poultry meat market in Germany stood at 1.7904 billion kilograms. The market has experienced various fluctuations over the past decade, such as a significant growth of 15.4% in 2022 followed by a modest increase of 2.09% in 2023. Over the last five years leading up to 2023, the compound annual growth rate (CAGR) was 3.23%, indicating a healthy growth trajectory.
Key trends over the past five years showcase a mix of growth and slight declines, particularly notable in 2020 and 2021 with contractions of -1.08% and -6.4% respectively. The longer-term forecast up to 2028 highlights a steady CAGR of 1.51%, with an overall expected growth rate of 7.76% over the next five years.
Future trends to watch for:
- Potential market disruptions due to health and safety concerns.
- Increasing consumer demand for organic and sustainable poultry products.
- Technological advancements in poultry farming and processing.
- Possible regulatory changes impacting the meat industry.
- Shifts in consumer behaviors towards plant-based protein alternatives.
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