The number of employees in the Advertising and Market Research sector in Austria has shown varying trends from 2013 to 2023. The sector experienced growth from 19.82 thousand jobs in 2013 to 22.48 thousand jobs in 2023, with notable decreases in 2019 and 2020 due to economic uncertainties.
Year-on-year variations over the past two years were 3.93% in 2022 and 1.22% in 2023, indicating a recovery phase. The Compound Annual Growth Rate (CAGR) for the last five years was approximately -0.15%, showing a mixed growth pattern.
Forecast data from 2024 to 2028 suggest a moderate growth trend with a CAGR of 0.8% and an overall growth rate of 4.05% by 2028. The number of jobs is expected to rise to 23.66 thousand by 2028.
Future trends to watch:
- Technological advancements in digital advertising.- Increasing importance of data analytics in market research.- Potential impacts of economic fluctuations on marketing budgets.- Shifting consumer behavior and media consumption patterns.- Regulatory changes affecting advertising standards.
