The proportion of TV industry revenue generated by advertising in the UK has remained relatively stable from 2013 to 2023, consistently averaging around 30 units. This trend continues into the forecast period up to 2028, indicating a steady presence of advertising revenue within this industry.
Year-on-year variations have shown no significant change over the past two years, reflecting a stagnant market in this regard. The last five-year CAGR is 0%, highlighting the lack of growth in the proportion of revenue derived from advertising.
Future trends to watch for include potential impacts of increased digital and streaming competition, changes in consumer viewing habits, and shifts in advertising budgets that could affect the stability of these revenue proportions.
