The carbonated soft drinks market in Austria experienced noticeable growth from 2013 to 2023. In 2023, the market size stood at 4.5843 billion Euros. Over the years, variations were influenced by consumer preferences and external economic factors. Between 2013 and 2023, there were both increases and declines, notably a 9.06% rise in 2013 and a decline by 1.01% in 2014. The market experienced significant growth in 2019 with a 14.67% increase, stabilizing in subsequent years. The most recent data from 2023 shows a 3.82% year-on-year growth, with a noteworthy CAGR of 5.19% over the last five years.
Future trends to watch for include a move towards healthier alternatives and premium products. The carbonated soft drinks market is expected to grow at a forecasted CAGR of 2.6% over the next five years, with an overall growth rate of 13.71% by 2028. This indicates a steady but moderate expansion, influenced by shifts in consumer health consciousness and innovative product offerings in the segment.
