In 2023, Italy led the European hotel market with a 19.25% share, closely followed by Germany at 17.86%. Spain and France held 11.81% and 10.42%, respectively. Among notable shifts, Romania exhibited the highest growth at 12.67%, and Malta at 8.89%. Countries like the Czech Republic and Lithuania also showed positive growth, contrasting with declines in markets like Germany, Austria, and Portugal. Over five years, emerging markets such as Romania and Malta have shown significant growth, whereas several established markets have seen slight contractions.
Looking forward, watch emerging trends such as diversification in accommodation types, the rise of eco-friendly hotels, and increased regional competition. Additionally, geopolitical and economic factors could influence tourism patterns and hotel establishment growth within Europe.
Top countries in Number of Hotels Establishments Share by Country (Units (Establishments))
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Italy | 19.25 | 2023 | +0.11% | -0.27% | View data |
| 2 | 2 Germany | 17.86 | 2023 | -1.13% | -1.4% | View data |
| 3 | 3 Spain | 11.81 | 2023 | +1.46% | +0.33% | View data |
| 4 | 4 France | 10.42 | 2023 | +3.4% | -0.51% | View data |
| 5 | 5 Austria | 6.59 | 2023 | -1.76% | -1.52% | View data |
| 6 | 6 Greece | 5.36 | 2023 | -13.17% | -1.29% | View data |
| 7 | 7 Czech Republic | 4.54 | 2023 | +2.12% | +4.15% | View data |
| 8 | 8 Romania | 3.08 | 2023 | +0.41% | +12.67% | View data |
| 9 | 9 Switzerland | 2.65 | 2023 | -0.97% | -1.2% | View data |
| 10 | 10 Netherlands | 2.55 | 2023 | +1.08% | +2.72% | View data |
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