The number of individuals in La Réunion having made an online purchase in the past 12 months has been steadily increasing, with forecasted figures showing a rise from 38.92% in 2024 to 42.26% in 2028. In 2023, this figure stood at approximately 38%. The year-on-year growth reflects a steady increase of around 1% annually, indicating a consistent upward trend in online shopping participation.
Future trends to watch for include:
- The impact of technological advancements and internet accessibility on online shopping behavior.
- Shifts in consumer preferences towards digital purchasing as infrastructure and consumer trust improve.
- Potential influences of global economic conditions on e-commerce growth in La Réunion.
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