The Italian underwear market exhibited a notable decline from 2013 to 2023, with the market size dropping from €3.0177 billion to €2.007 billion in 2023. This represents a compound annual growth rate (CAGR) of -4.63% over ten years. The market experienced a significant downturn in 2020 due to the effects of the COVID-19 pandemic, with a year-on-year decline of 20.18%. Following this, there was a partial recovery in 2021 with a 16.82% increase. However, the market has generally been in a downturn since 2013, highlighted by multiple years of negative growth including a -3.1% year-on-year decrease in 2023. Looking ahead to the forecast period through 2028, the market is expected to continue its decline, with a forecasted five-year CAGR of -2.9% resulting in an anticipated market size of €1.6714 billion by 2028.
Future trends to watch for include potential further impacts from economic fluctuations, changes in consumer preferences, and the increasing influence of e-commerce. Sustainability and innovation in fabric and design could also play a significant role in shaping market dynamics. Additionally, market players should monitor demographic shifts and adaptability to new technologies and lifestyle changes.
