The carbonated soft drinks market in the Netherlands showed a declining trend from 2013 to 2017, with significant decreases in volume each year. A noticeable recovery was seen in 2018 and 2019, with the market experiencing positive year-on-year growth. However, the decline resumed from 2020 onward. In 2023, the market stood at 1.5849 billion liters. The average annual decrease (CAGR) over the last five years is -1.83%, indicating a continual downtrend, projected to continue until 2028 when the volume is forecasted to decline to 1.4136 billion liters.
Future trends to watch for include:
- Shift towards healthier beverages due to increasing health awareness.
- Impact of regulatory changes such as sugar taxes.
- Innovations in low-sugar or sugar-free carbonated drink offerings.
