In 2024, labour costs in Japan's advertising and market research sectors are projected to reach 555.11 billion yen. This represents a decline from the 2023 figure of approximately 561 billion yen. The year-on-year reductions continue, with a predicted decrease to 528.93 billion yen by 2028. Over the five-year forecast period, the compound annual growth rate (CAGR) indicates a negative trend.
Future trends to watch include:
- Impact of technological advancements on workforce efficiency.
- Shifts in global advertising priorities.
- Potential policy changes affecting labour costs.
