The analysis of the Number of Enterprises in Advertising and Market Research across Europe shows Spain leading with a significant number of enterprises, followed closely by Poland and the Netherlands. Notable year-on-year growth variations include robust increases in Croatia, Cyprus, and Portugal, suggesting dynamic growth environments in these sectors. Conversely, France and Sweden experienced slight declines. The Czech Republic and Slovakia demonstrated substantial year-on-year increases, indicative of emerging market trends.
Future trends to watch include consistent growth in Eastern European countries and stabilization in Western Europe. Digital transformation and regulatory landscapes will likely continue influencing enterprise numbers across regions, with potential shifts towards service specialization and technological integration in advertising and market research.
Top countries in Number of Enterprises of Advertising and Market Research by Country
| # | 10 Countries | Units (Enterprises) | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Spain | 47,880 | 2023 | +2.32% | +3.03% | View data |
| 2 | 2 Poland | 40,500 | 2023 | +2.94% | +2.62% | View data |
| 3 | 3 Netherlands | 40,480 | 2023 | +2% | +2% | View data |
| 4 | 4 Germany | 34,930 | 2023 | +4.06% | +1.13% | View data |
| 5 | 5 Czech Republic | 27,860 | 2023 | +5.68% | +6.72% | View data |
| 6 | 6 United Kingdom | 24,780 | 2023 | +1.32% | +1.55% | View data |
| 7 | 7 Italy | 24,730 | 2023 | +2.56% | +3.28% | View data |
| 8 | 8 France | 20,320 | 2023 | -2.72% | -1.59% | View data |
| 9 | 9 Slovakia | 14,900 | 2023 | +5.37% | +5.31% | View data |
| 10 | 10 Sweden | 11,390 | 2023 | -2.06% | -1.32% | View data |
