In 2023, France led with a Gross Value Added (GVA) of 9.37 billion euros, followed by Spain at 6.45 billion euros, and the Netherlands at 4.3 billion euros. Most countries saw significant growth in 2023, with Ireland and Latvia experiencing double-digit increases of 10.19% and 10% respectively. Cyprus stood out with a remarkable growth of 12.79%, while Slovakia saw a decline of 2.84%. Over the past five years, these figures suggest a trend towards robust growth in smaller markets such as Malta, Lithuania, and Cyprus, indicating potential for investment and development.
Looking forward, attention should be given to markets demonstrating rapid growth, like Ireland and the Baltic states. The increasing digitalization and demand for targeted advertising are key factors driving this growth. Keeping abreast of regulatory changes across Europe will also be essential in strategizing future market involvement and investment.
Top countries in Advertising and Market Research Gross Value Added by Country
| # | 10 Countries | Million Euros | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 France | 9,370 | 2023 | +3.1% | +0.55% | View data |
| 2 | 2 Spain | 6,450 | 2023 | +7.3% | +1.2% | View data |
| 3 | 3 Netherlands | 4,300 | 2023 | +0.42% | +2.88% | View data |
| 4 | 4 Ireland | 1,670 | 2023 | +5.26% | +10.19% | View data |
| 5 | 5 Portugal | 661.77 | 2023 | +0.99% | +3.31% | View data |
| 6 | 6 Slovakia | 594.95 | 2023 | +2.7% | -2.84% | View data |
| 7 | 7 Malta | 449.16 | 2023 | +8.74% | +6.29% | View data |
| 8 | 8 Lithuania | 424.5 | 2023 | +3.21% | +8.06% | View data |
| 9 | 9 Latvia | 260.98 | 2023 | +3.19% | +10% | View data |
| 10 | 10 Cyprus | 144.4 | 2023 | +4.41% | +12.79% | View data |
