The price per unit of carbonated soft drinks in Greece experienced fluctuations from 2011 to 2021. It started at €1.41 in 2011, peaked in 2013 at €1.64, then declined steadily to €1.08 in 2016. A minor increase was observed in 2019 at €1.12, stabilizing around €1.09 in 2021. Over the last two years, the slight decrease of around 0.91% from 2020 to 2021 was observed. The compound annual growth rate from 2017 to 2021 marked a minor decline, depicting a slow but steady decrease in prices.
Future trends to watch for include:
- Potential shifts in consumer preferences towards healthier alternatives, influencing demand and pricing.
- Impact of economic conditions and inflation on production costs and pricing strategies.
- Environmental policies possibly affecting packaging costs, contributing to price fluctuations.