The fruit juice consumption in the US is forecasted to decline steadily from 68.21 pounds in 2024 to 61.34 pounds in 2028. In 2023, the actual consumption stood at 70.00 pounds. The year-on-year percentage decrease from 2024 to 2025 is 2.59%, followed by a 2.60% decrease from 2025 to 2026, 2.62% from 2026 to 2027, and a 2.65% decrease from 2027 to 2028. Observing the trend over the past two years (2023-2024), there has been a decrease of 2.55%. The compound annual growth rate (CAGR) over the five-year period from 2023 to 2028 is -2.59%.
Future trends to watch for include changes in consumer preferences toward healthier beverage options, regulatory impacts on sugar content regulations, and potential innovations in fruit juice formulations targeting health-conscious consumers. Additionally, marketing strategies focusing on organic and natural juice products may influence consumption patterns.
