In 2023, Germany led the European muesli production market with a 45.03% share, followed by the United Kingdom at 37.82%. Austria and Sweden captured modest shares of 4.4% and 3.96%, respectively. Denmark and Finland showed significant growth at 18.88% and 22.65% year-on-year. In contrast, Sweden and Spain declined by 5.9% and 12.85%, respectively. Over the past five years, Lithuania experienced robust growth, whereas, Italy and Spain struggled.
Future trends to watch include potential market shifts as sustainability becomes a growing concern. Emerging health and wellness trends may drive increased demand for muesli products, while economic factors and consumer preferences will influence market dynamics across Europe.
Top countries in Sold Production of Muesli Type Preparations Based on Unroasted Cereal Flakes Share by Country (Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 45.03 | 2023 | +3.33% | +1.1% | View data |
| 2 | 2 United Kingdom | 37.82 | 2023 | +2.27% | +2.67% | View data |
| 3 | 3 Austria | 4.4 | 2023 | +10.92% | +3.57% | View data |
| 4 | 4 Sweden | 3.96 | 2023 | -3.15% | -5.9% | View data |
| 5 | 5 Spain | 3.58 | 2023 | +6.01% | -12.85% | View data |
| 6 | 6 Czechia | 2.75 | 2023 | |||
| 7 | 7 Macedonia | 2.28 | 2023 | +4.63% | +6.47% | View data |
| 8 | 8 France | 1.81 | 2023 | +0.37% | +3.19% | View data |
| 9 | 9 Denmark | 1.55 | 2023 | +5.26% | +18.88% | View data |
| 10 | 10 Poland | 1.43 | 2023 | +1.44% | +0.47% | View data |
