The production value of television programming and broadcasting activities in Portugal has experienced fluctuations over the past decade, showing a general upward trend. Starting at €527.7 million in 2013, the value has consistently increased with a notable peak in 2015 followed by several years of modest growth. The impact of the COVID-19 pandemic was evident in 2020 with a decline, but recovery followed in subsequent years, reaching €752.3 million in 2023. The year-on-year variations reveal spikes in growth such as the 22.27% rise in 2015 and a steady increase from 2021 to 2023 around 2.1%.
Focusing on the period from 2024 to 2028, the Compound Annual Growth Rate (CAGR) is forecasted to be 1.53%, indicating a steady and moderate increase in production value, projecting to reach €828.3 million by 2028.
Future trends to watch for:
- Continued recovery and growth post-pandemic.
- Increased spending on high-quality content and digital transformations.
- Impact of diversified streaming services on traditional broadcasting.
- Government policies and investments in the media sector.
- Technological advancements such as AI and VR in broadcasting.
