Gross investment in television programming and broadcasting activities in Portugal demonstrated considerable fluctuation between 2013 and 2023, peaking in 2014 at 23.4 million euros and experiencing several dramatic drops and recoveries. Year-to-year variations are significant, with a major decline of 65.38% in 2015 following 2014’s surge and noteworthy growth by 250% in 2018. The compound annual growth rate (CAGR) over the last five years (2019-2023) was -11.13%, indicating an overall downward trend in recent years. Specifically, in 2023, the sector’s investment value stood at 9.7 million euros, marking an 8.99% increase from the previous year.
Looking forward, investment levels are expected to stabilize with minor declines projected towards 2028. The forecast projects a small shrinkage, as indicated by a -0.42% CAGR over the next five years. Key trends to watch include the potential impact of technological advancements on content delivery, regulatory changes affecting broadcasting, and shifts in consumer preferences towards digital and on-demand services.
