The forecast for the sold production of rusks and biscuits in France projects a continuous decline from 2024 to 2028. From 2023, the industry sees a predicted contraction: 2024 at 200.67 million kilograms, 2025 at 166.47 million kilograms, 2026 at 132.62 million kilograms, 2027 at 99.104 million kilograms, and 2028 at 65.924 million kilograms. The year-on-year declines indicate a compounded annual growth rate (CAGR) of significant negative growth due to diminishing consumer demand or competitive pressures.

Future trends to watch for include:

Potential shifts towards healthier and alternative snack options impacting production.
Domestic and international economic factors affecting consumer buying behavior.
Innovations in packaging and marketing that could revive interest.
Regulatory changes related to nutrition and food safety.