Between 2014 and 2023, Ghana's demand for poultry meat exhibited fluctuations with notable growth and decline phases. Despite a decrease in demand around 2015 and 2016, a recovery occurred, peaking in 2023 with a slight year-on-year growth of 2.21%. Over the last five years, the compound annual growth rate (CAGR) from 2019 to 2023 averaged at 0.59, indicating moderate growth stability after a period of volatility.
The forecast from 2024 to 2028 suggests a moderate, stable increase in demand, with a projected CAGR of 1.64%, leading to an overall growth rate of 8.5% by 2028. This points toward steady market expansion with incremental year-on-year growth.
Future trends to watch for include:
- Potential impacts of economic and political stability on consumer purchasing power.
- Changes in dietary preferences and the possible influence of health trends.
- Impact of local poultry production and international trade policies on supply and prices.