From 2014 to 2016, the poultry meat market size in Kenya remained stagnant at 27.0 thousand metric tons. However, there was a noticeable increase in 2017 to 30.0 thousand metric tons and a modest rise to 31.0 in 2018 and 2019. A slight dip occurred in 2020 to 29.45 thousand metric tons, likely influenced by external factors such as the COVID-19 pandemic. This was followed by a recovery in 2021 and a steady climb to 32.0 thousand metric tons in 2022 and 2023, where it currently stands in volume. The recorded CAGR over the past 5 years is 0.64%.
Looking ahead, the forecast indicates a gradual increase in market size, reaching 33.64 thousand metric tons by 2028, with a forecasted 5-year CAGR of 0.77% and a 5-year growth rate of 3.89%.
Future trends to watch for include:
- Impact of economic factors on consumer demand.
- Technological advancements in poultry farming.
- Policy changes affecting the poultry sector.
- Shifts in consumer preferences towards protein sources.
