In 2024, the European market for printed greeting cards predominantly features the United Kingdom as the leader, although experiencing a slight decline. France and Italy represent substantial segments, with France seeing positive growth in 2023, while Germany undergoes a significant downturn. In contrast, Norway marked a substantial increase. Smaller markets like Greece and Serbia demonstrated notable growth, whereas Ireland saw a sharp decline.
Future trends to observe include the shifting preference towards digital greetings impacting traditional card sales, potential market consolidation, and an increased focus on sustainability in card production which could drive innovation in materials and production processes across Europe.
Top countries in Sold Production of Printed Cards Bearing Personal Greetings, Messages or Announcements Share by Country (Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 United Kingdom | 34.3 | 2023 | -1.31% | -1.98% | View data |
| 2 | 2 France | 23.07 | 2023 | +10.99% | +4.89% | View data |
| 3 | 3 Italy | 10.87 | 2023 | -2.13% | +1.68% | View data |
| 4 | 4 Germany | 10.26 | 2023 | +10.38% | -15.85% | View data |
| 5 | 5 Netherlands | 9.69 | 2023 | -9.09% | -5.98% | View data |
| 6 | 6 Norway | 2.1 | 2023 | +7.58% | +23.72% | View data |
| 7 | 7 Spain | 1.82 | 2023 | -1.22% | -4.32% | View data |
| 8 | 8 Greece | 1.27 | 2023 | +16.11% | +12.45% | View data |
| 9 | 9 Finland | 1.03 | 2023 | +22.9% | +5.07% | View data |
| 10 | 10 Lithuania | 0.43 | 2023 | +2.93% | +4.35% | View data |
