The forecast for the number of Short Message Services (SMS) in China shows a gradual decline from 2024 to 2028, decreasing from 17.19 to 16.61 hundred billion units. The year-on-year variation indicates a steady downward trend, reflecting a shrinking traditional SMS market as alternative messaging platforms dominate. The compound annual growth rate (CAGR) suggests a consistent reduction over the five-year span.
Future trends to watch for include:
- Proliferation of Over-the-Top (OTT) messaging services, impacting SMS usage.
- Policy changes by telecom operators influencing service fees and user engagement.
- Integration of SMS with digital services like notifications and two-factor authentication.