The Toys and Games market in Spain has shown significant fluctuations over the past decade. Between 2013 and 2023, the market experienced both growth and decline, with notable dips in 2016 and a significant drop in 2020 during the pandemic. The market value in 2023 stood at 605.1 million euros, reflecting a recovery phase with a year-on-year growth of 5.33% from 2022. Over the last two years, the turnover increased by approximately 5.74%. The five-year CAGR leading up to 2023 was 1.04%, indicating a moderate but steady growth trajectory.

Future trends to watch for:

The market is forecasted to grow at a modest CAGR of 0.4% over the next five years, reaching 622.7 million euros by 2028.
Emergence of digital and tech-integrated toys could drive future growth trends.
Increased focus on sustainability and eco-friendly toys is expected to influence market dynamics.
Consumer preferences post-pandemic may shift towards experiential and educational toys.