The demand for poultry meat in Italy was 1.18 million metric tons in 2023, representing a year-on-year growth of 0.17%. Over the last decade, demand has shown a steady increase from 1.13 million metric tons in 2014 to 1.18 million metric tons in 2023. Between 2014 and 2023, the CAGR was 0.26%, indicating a modest but consistent upward trend. Notable year-on-year variations include a peak increase in 2016 at 1.76% and a slight decrease in 2018 at -0.94%. The forecasted CAGR for the next five years is 0.15%, with an expected growth rate of 0.76% by 2028.
Looking ahead, key trends to watch for in the Italian poultry meat market include potential shifts in consumer preferences towards organic and free-range poultry products, increased innovation in poultry processing and packaging, and potential impacts of regulatory changes or trade policies on poultry import and export dynamics. Additionally, sustainability concerns and health trends might drive demand towards more ethical and locally sourced poultry meat options.
