In 2023, the business revenue of chain catering enterprises in China stood at approximately 2.63 hundred billion yuan. By 2024, the forecasted revenue is expected to reach 2.76 hundred billion yuan, suggesting a growth of roughly 4.9%. The trend continues upward, with projected year-on-year growth of about 4.7% in 2025, 4.8% in 2026, 4.3% in 2027, and 4.4% in 2028. The compound annual growth rate (CAGR) for the five-year period from 2023 to 2028 is estimated to be 4.6%, indicating steady growth in the chain catering industry.

Future trends to watch for:

Increased digitalization and adoption of technology in customer service and operations.
Growing consumer preferences for health-conscious and sustainable dining options.
The expansion of both domestic and international chain brands in the Chinese market.
The influence of evolving consumer behaviors and demographics, including the rise of Generation Z consumers.