In 2023, Brazil exported 18.31 million kilograms of hair shampoos. The forecasted export values from 2024 to 2028 show a steady increase, with 18.42 million kilograms projected for 2024, going up to 18.864 million kilograms by 2028. The year-on-year growth rate for 2024 is 0.6%, for 2025 it is 0.625%, for 2026 it is 0.605%, for 2027 it is 0.59%, and for 2028 it is 0.57%. The Compound Annual Growth Rate (CAGR) over the forecast period is estimated at 0.59%.
Future trends to watch for include:
- Emerging markets' demand for premium and organic hair care products.
- Innovations in sustainable packaging and environmentally friendly formulations.
- Influence of global economic conditions and trade policies on export volumes.
- Shifts in consumer preferences driven by cultural trends and beauty standards.
- Competitive actions by both local and international brands.
