Italy's import of hair waving or straightening preparations in 2023 stood slightly below 1.4056 million kilograms. Forecasted data suggests a consistent annual increase, with a compound annual growth rate (CAGR) from 2024 to 2028. In 2024, imports are expected at 1.4056 million kg, rising to 1.6288 million kg by 2028. Notable year-on-year increases reflect robust demand for haircare products.

Future trends to watch for:

Potential shifts in consumer preferences towards eco-friendly or sustainability-focused products which might influence import values and volumes.
Changes in global supply chains and trade regulations affecting import quantities and market dynamics.
Technological advancements in haircare formulations could impact demand trends.