The bread market in Poland has seen a significant decline over the past decade. In 2023, the market stood at 1.123 billion kilograms, continuing a trend of decreasing volume. From 2013 to 2023, we observe year-on-year variations ranging from slight increases to larger declines. Starting in 2014, the market declined consistently, with notable drops in 2019 (-5.2%) and 2020 (-6.07%). The period from 2018 to 2023 recorded a consistent downward trend, hinting at shifting consumer habits or market saturation.
The most significant decline was observed over the last two years, from 2022 to 2023, where the market contracted by 5.58%. The 5-year CAGR from 2019 to 2023 was -5.07%, indicating a persistent downward trend. Forecasts for the subsequent years up to 2028 predict a further annual decline, with a forecasted 5-year CAGR of -5.4%, resulting in an overall drop of 24.24% by 2028.
Future trends to watch for include potential shifts in consumer preferences towards healthier or alternative products, economic factors affecting purchasing power, and demographic changes impacting overall consumption. Innovations in product offerings and marketing strategies may also play critical roles in shaping the trajectory of the bread market in Poland.