The price per unit of carbonated soft drinks in Croatia declined from 2009 to 2015, with the sharpest fall noted from 2013 to 2015. However, a slight recovery was witnessed from 2016 to 2018, likely due to market corrections or changes in production costs. Subsequently, prices showed a mild decrease from 2018 to 2019. As of 2023, the price stood at 0.93 Euros per liter.
Year-on-year, the most notable variations occurred between 2014-2015 (-4.5%) and 2016-2017 (+11.5%). The compound annual growth rate (CAGR) for 2019-2023 was stable.
Future trends to watch include potential price fluctuations driven by inflation, supply chain dynamics, and consumer preferences shifting towards healthier beverage options. Monitoring environmental policies impacting packaging and production could also affect pricing strategies in the coming years.
