The whisky market in Sweden has shown variability over the years, with notable fluctuations between 2013 and 2023. The market value stood at 85.669 million Euros in 2023. The market witnessed significant drops in 2014, 2017, and especially 2018 (-10.49%), followed by a recovery period from 2020 till 2021. However, it dipped again in 2022, before stabilizing in 2023. The year-on-year variation for 2022 was -9.38%, while for 2023, it was a minimal increase of 0.046%. Over the last five years, the CAGR stood at 1.97%. The forecast for 2024 onward suggests a relatively stagnant market with only a slight increase of 0.04% CAGR through to 2028.
Future trends to watch for:
- The potential impact of changing consumer preferences towards premium and craft whisky variants.
- Emerging trends in sustainability and eco-friendly packaging might influence brand loyalty and purchasing decisions.
- The influence of digital channels and e-commerce growth on whisky sales.
- The role of global economic factors and exchange rates on import prices and supply chain stability.
