The import of dentifrices to Finland stood at 2.72 million kilograms in 2023. Over the past decade, the trend has shown significant fluctuation, with notable declines around 2016 and again in 2020, but overall maintaining a modest growth trajectory. The CAGR for the last five years (2018-2023) is relatively low at 1.01%, reflecting a more stable but slower-growing market.

In the past couple of years, the year-on-year variation witnessed modest growth, with a rise of 1.1% in 2022 and 1.07% in 2023. Looking forward, the forecasted CAGR over the next five years from 2023 to 2028 is expected to be 0.85%, indicating a growth rate of 4.31% by 2028.

Future trends to watch for:

Innovation in dentifrice formulations, such as natural or specialized products for different demographics.
Potential impact of environmental concerns leading to demand for sustainable packaging.
Economic factors within Finland that may influence consumer purchasing power and import capabilities.