Forecast: Tea Market Size Value Per Capita in Germany

The German tea market shows a declining trend in per capita value forecasts from 2024 to 2028, starting at €1.93 in 2024 and decreasing to €1.74 by 2028. The projected average annual decrease, or CAGR, over these five years is approximately -2.04%. This downward trend suggests a decreasing consumer spend per capita on tea in Germany, assuming consistent consumption patterns or shifts to lower-priced options.

Future trends to watch for include:

  • Potential impacts of economic factors on discretionary spending for premium tea products.
  • Consumer preference shifts towards healthier or more sustainable beverages.
  • Influence of innovative tea varieties and marketing strategies on spending patterns.

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