In Marche, Italy, the percentage of individuals who last purchased online within the past three months is showing a steady increase. In 2024, it is forecasted to be 50.87%, rising to 60.49% by 2028. This reflects a consistent growth trend from previous years, given that the 2023 figure stood slightly below the 2024 projection.
Year-on-year growth is notable, with increments of approximately 2.6% to 3% annually over the forecast period. The five-year compound annual growth rate (CAGR) illustrates sustained growth in online purchasing engagement.
Future trends to watch for include:
- Increased digital adoption and internet penetration in rural areas.
- Enhanced e-commerce platforms and customer experiences.
- Potential impacts of economic policies encouraging digital transactions.
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