The number of cards with a debit function in Italy has shown fluctuating trends over the past decade. In 2023, the volume stood at 61.56 million units. From 2013 to 2019, there was a general increase, peaking at 57.04 million units. The most notable drop occurred in 2020, with a decline of 15.3%, likely influenced by the COVID-19 pandemic. The market recovered in 2021 with a significant 28.99% increase. However, slight dips followed, and recent data from 2022 and 2023 indicated modest growth of 1.81%. The average annual growth rate (CAGR) from 2018 to 2023 was 1.8%.
Looking ahead, forecast data suggests a steady increase, with the number of debit cards expected to reach 67.47 million units by 2028. This represents a 5-year CAGR of 1.39%, indicating a stable but moderate growth trajectory. This implies a total growth rate of 7.13% over this period.
Future trends to monitor include advancements in digital banking, the adoption of mobile payment solutions, and evolving consumer behaviors towards cashless transactions. Moreover, regulatory changes and technological innovations could further shape the market dynamics in the coming years.