Ice cream turnover in Austria has demonstrated a period of substantial growth from 2013 to 2023, where the value in 2023 stood at 25.2 million euros. The early years, particularly from 2013 to 2019, saw robust year-on-year growth rates, peaking in 2019 before the COVID-19 pandemic caused a slight dip in 2020. Since then, growth has resumed, albeit at lower rates. The average annual growth rate (CAGR) for the past five years (2019-2023) stood at 8.32%. Future trends indicate a continued, albeit slower, growth rate with a forecasted average annual growth (CAGR) of 4.14% from 2024 to 2028.
Future trends to watch for include:
- Rising consumer preference for healthier and organic ice cream options
- Continued impact of economic conditions on discretionary spending
- Innovation in product offerings and marketing strategies
- Potential effects of climate change on seasonal demand
